Technological innovation and narratives elevate Telefe’s love stories
The new Telefe series, Amar después de amar (Love after loving), is the new project for the television chain that likes to innovate in the transmission of exclusive and original 4K content not only through open signal but also in blogs and web series, cataloging it as a Transmedia production.
At the beginning of this love story a transit accident leaves the protagonist unconscious Amar después de amar, a great love story that is set in two time frames: the secret love between two lovers set in the past and the pain felt by the deceived in the present.
The new Argentinean production highlights its narrative structure that generates a dynamic experience with the audience, since the non-linear narrative, as well as the promotion of the novel “The history of love and pain in two times”, invites continual use of flashbacks and flash-forwards, which lead you to compare it with successful series like Lost.
Among the innovative elements of Amar después de amar is its transmedia production because not only will it broadcast 70 chapters on open signal but will also launch on its website 18 exclusive weekly chapters that will be synchronized with the main frame transmission on the Telefe channel.
This digital content generated from the same story called “La búsqueda de Laura” (The Search for Laura), recorded more than 65,000 views on the official page of the Argentine channel during the first hours after its release. This web series, presented like a blog with a literary narrative, Laura will gradually reveal the clues she discovers in a parallel investigation behind her husbands back, Detective Godoy.
According to Argentine television, in its first week of release the fiction series had a reach of more than one million people in social networks with 40.1% in audience share, 330,000 views on its official website, and an average of 13, 6 rating points, positioning itself as the most watched program among Argentinian viewers.
The concept of mar después de amar driven by technological innovation comes in 4k resolution, a high-quality production that meets the standards required for an international projection. The protagonist profiles are well defined no matter the time frame, Raquel Levin and Damián Kaplan played by Isabel Macedo and Federico Amador, as well as Carolina Fazzio and Santiago Alvarado played by Eleonora Wexler and Mariano Martínez form the main couples.