Technological innovation and narratives elevate Telefe's love stories - Innovation MCC
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Technological innovation and narratives elevate Telefe’s love stories

Technological innovation and narratives elevate Telefe's love stories

 

The new Telefe series, Amar después de amar (Love after loving), is the new project for the television chain that likes to innovate in the transmission of exclusive and original 4K content not only through open signal but also in blogs and web series, cataloging it as a Transmedia production.

 

At the beginning of this love story a transit accident leaves the protagonist unconscious Amar después de amar, a great love story that is set in two time frames: the secret love between two lovers set in the past and the pain felt by the deceived in the present.

 

The new Argentinean production highlights its narrative structure that generates a dynamic experience with the audience, since the non-linear narrative, as well as the promotion of the novel “The history of love and pain in two times”, invites continual use of flashbacks and flash-forwards, which lead you to compare it with successful series like Lost.

 

Among the innovative elements of Amar después de amar is its transmedia production because not only will it broadcast 70 chapters on open signal but will also launch on its website 18 exclusive weekly chapters that will be synchronized with the main frame transmission on the Telefe channel.

 

This digital content generated from the same story called “La búsqueda de Laura” (The Search for Laura), recorded more than 65,000 views on the official page of the Argentine channel during the first hours after its release. This web series, presented like a blog with a literary narrative, Laura will gradually reveal the clues she discovers in a parallel investigation behind her husbands back, Detective Godoy.

 

According to Argentine television, in its first week of release the fiction series had a reach of more than one million people in social networks with 40.1% in audience share, 330,000 views on its official website, and an average of 13, 6 rating points, positioning itself as the most watched program among Argentinian viewers.

 

The concept of mar después de amar driven by technological innovation comes in 4k resolution, a high-quality production that meets the standards required for an international projection. The protagonist profiles are well defined no matter the time frame, Raquel Levin and Damián Kaplan played by Isabel Macedo and Federico Amador, as well as Carolina Fazzio and Santiago Alvarado played by Eleonora Wexler and Mariano Martínez form the main couples.

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Untitled1

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

×

Untitled1

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

×

Untitled1

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

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