FACEBOOK WATCH SEEKS OUT CONTENT BUILT ON SOCIAL FABRIC
According to a recent study, 60% of people who use Facebook three hours per day or more, said that they also use “Watch” every week.
A few months after its launch, Facebook Watch, a new video platform, finally seems to be paying off. According to a recent study by Morgan Stanley, 40% of American Facebook users also use use Watch weekly.
Moreover, around 60% of those who use Facebook three or more hours per day, said they use Watch week after week.
Since its launch in the United States late last summer, Watch, a streaming content platform designed to compete with Netflix, Amazon and, in the future, Apple, has been defining its programming profile as it goes.
“We’re not going to win by competing in prestige hourlong dramas”, said Ricky Van Veen, Facebook’s head of global creative strategy at the NATPE conference in Miami Beach. “What’s going to differentiate us is a show that uses social fabric.”
One example of this can be seen in the the basketball reality show “Ball in the Family”, a show so popular that it was recently parodied in the famous American comedy show, Saturday Night Live.
Van Veen said Watch’s focus remains on unscripted and scripted programming that engages with users and is published on a regular basis.
Among the new Watch programs are series from the horror producer Blumhouse (Paranormal Activity, Get Out, Split) and the adventurer Bear Grylls, as well as the broadcasting rights to Lithuanian basketball league games, all of which seem promising.
Blumhouse Television will produce Sacred Lies, Watch’s first half-hour series, while Bear Grylls and its Electus partners will launch Face the Wild.