SPOTIFY GOES BEYOND MUSIC WITH SPOTLIGHT, A MULTIMEDIA PLATFORM
Spotlight aims to visually enrich audio programming services, including podcasts, audio books, by offering news about politics, sports and entertainment.
The programming of this platform, which will only be available in the United States, covers different thematic categories such as news, pop culture, music, politics, sports and entertainment, as well as featuring a broad range of voices and points of view.
Spotify’s idea is to broaden its spectrum by complementing the services it has already been offering (podcasts, specifically) with extra content, brought by already-established media companies.
Eight companies have already agreed to make their own audio content for this initiative. They are: BuzzFeed News, Cheddar, Crooked Media, Lenny Letter (by Lena Dunham and Jenni Konner), Gimlet Media, Genius, the Minefield Girl, Refinery29 and Uninterrupted (by LeBron James).
BuzzFeed is one of the first companies to offer its content on the platform, with a daily information segment of between four and seven minutes.
Podcasts and audiobooks from Spotlight will include “visual layers”, featuring photos, videos and text, to enhance the listening experience of each episode.
Spotlight is the first big move of Courtney Holt, current vice president and head of Spotify Studios and Video, who first joined the Swedish company last year, after directing Disney’s Maker Studios.
Spotify already broadcasts news, culture, sports and political content, among other topics, sp this new innovation will serve to broaden their business. This diversification is a common trend throughout the digital media industry, as can be seen with Apple and YouTube.