YAHOO! WILL BE BROADCASTING SPORTS LIVE!
A new agreement between Verizon and the NBA encompasses experimenting with virtual and/or augmented reality in order to generate new ways to broadcast basketball,in addition to live streaming games on Yahoo!
In an innovative business move bridging the gap between technology and sports, Verizon and the National Basketball Association (NBA) have established an innovative partnership in order to offer one of the most comprehensive transmissions of NBA content.
The agreement includes live streaming of matches through the NBA League Pass, as well as league highlights, fantasy basketball events, original, and more. These new additions will be accessible through Yahoo Sports, Yahoo Fantasy, and other Verizon media brands.
As for the All-Star Game, in February of 2018, Yahoo users will be able to live stream up to eight games of their choice on the platform and on mobile devices, from anywhere in the world! There will also original content available, such as special programs with archived images, a daily news show, and other basketball related events.
Verizon is investing in sports with Yahoo Rival, but Facebook and Google will offer stiff competition,at least in terms of digital advertising. It should be noted that other technology companies, such as Amazon, are also bidding to take over sports broadcasting rights.
The NBA is looking to take advantage of Verizon’s data and technology in order to generate innovation in the format of game transmissions, so they can attract younger fans.
The agreement encourages the creation of technological innovation funds, which will allow for experimental basketball-related content, through the use of new formats, such as virtual and/or augumented reality.
It’s worth mentioning that last month, in a strategy intended to generate as much live sports content as possible, Verizon paid $2,250 million for non-exclusive, live broadcast rights for NFL games, through of its Yahoo and Oath platforms.