The Thinkbox 2018 TV Planning Awards consists of twenty judges, specializing in various fields such as marketing, media, productions, sales, commercial and design, whose job is to evaluate innovation, entrepreneurship, creativity and the use of television in a commercial manner.This year, the biggest winners of the ceremony were Age UK and Manning Gottlieb MOD.
So what’s the secret to their success in commercial marketing, and in the audiovisual world? Undoubtedly, it’s their commitment to creating new and improved content. Indeed, their products demonstrate dedication and specialized work, resulting in quality content. They are not afraid to take risks, nor are they afraid to invest in their commercials.
Thanks to "Breaking the Last Taboo", a commercial by Age UK and Manning Gottlieb OMD, the companies managed to obtain two of the most prestigious prizes, the Grand Prix and Best Use of Content. It is no coincidence that these English agencies also maintain daily contact with their users through social networks, and that they load a great variety of content on their Youtube channel, which gives them a definite advantage.
Manning Gottlieb OMD also won the award for Best Use of Television Innovation for their work for Specsavers, and another in the optimal use of "TV And" category in a piece for Virgin Trains.
Among the 2018 jury were Nick Ashworth, head of marketing at DFS; Claire Hilton, marketing director of Barclays; Sam Gaunt, media manager at Lidl; Sue Unerman, director of transformation at MediaCom; Andrew Stephens, founding partner of Goodstuff Communications; Rian Shah, CEO of Zenith UK Hub; Frances Ralston-Good, executive director of Hearts & Science; Charlie Ebdy, director of strategy at Vizeum; Tom Roach, director of strategy and partner at Bartle Bogle Hegarty London; Lucy Jameson, co-founder of Uncommon; Russell Place, former CEO of UM Workdwide; Olivia Stubbings, director of strategy at WCRS; Andrew Mallandaine, sales director of Turner Broadcasting System; Jason Spencer, director of business development at ITV; Jennifer Carey, group media planning manager on Channel 4; Jeremy Lee, collaborative editor of Campaign; Dan Cullen-Shute, executive director and founder of Creature of London; Lindsey Clay, executive director of Thinkbox; Tess Alps, president of Thinkbox and Zoe Harkness, director of industrial programs for Thinkbox.
Here is a list of all the winners:
Best new arrival to TV
MullenLowe Mediahub
Western Union
Best continuous TV use
OMD
McDonald's
Best use of television innovation
Manning Gottlieb OMD
Specsavers
Best use of 'TV AND'
OMD
easyJet
Highly praised
Manning Gottlieb OMD
Virgin Trains
Best use of sponsorship
m / SIX
Just Eat
Best use of content
Manning Gottlieb OMD
Age UK
Better use of low budget TV
PHD and Drum
Warner Brothers
Best use of TV for PR
MediaCom
Cancer Research UK
Big prize
Manning Gottlieb OMD
Age United Kingdom
With information from: https://www.campaignlive.co.uk/article/age-uk-manning-gottlieb-omd-lift-thinkbox-tv-planning-awards-grand-prix/1486401
