Thinkbox’s 2018 Tv Planning Awards Honors Innovation And Commercial Use Of Audiovisuals In Television

The Thinkbox 2018 TV Planning Awards consists of twenty judges, specializing in various fields such as marketing, media, productions, sales, commercial and design, whose job is to evaluate innovation, entrepreneurship, creativity and the use of television in a commercial manner.This year, the biggest winners of the ceremony were Age UK and Manning Gottlieb MOD.

So what’s the secret to their success in commercial marketing, and in the audiovisual world? Undoubtedly, it’s their commitment to creating new and improved content. Indeed, their products demonstrate dedication and specialized work, resulting in quality content. They are not afraid to take risks, nor are they afraid to invest in their commercials.

Thanks to "Breaking the Last Taboo", a commercial by Age UK and Manning Gottlieb OMD, the companies managed to obtain two of the most prestigious prizes, the Grand Prix and Best Use of Content. It is no coincidence that these English agencies also maintain daily contact with their users through social networks, and that they load a great variety of content on their Youtube channel, which gives them a definite advantage.

Manning Gottlieb OMD also won the award for Best Use of Television Innovation for their work for Specsavers, and another in the optimal use of "TV And" category in a piece for Virgin Trains.

Among the 2018  jury were Nick Ashworth, head of marketing at DFS; Claire Hilton, marketing director of Barclays; Sam Gaunt, media manager at Lidl; Sue Unerman, director of transformation at MediaCom; Andrew Stephens, founding partner of Goodstuff Communications; Rian Shah, CEO of Zenith UK Hub; Frances Ralston-Good, executive director of Hearts & Science; Charlie Ebdy, director of strategy at Vizeum; Tom Roach, director of strategy and partner at Bartle Bogle Hegarty London; Lucy Jameson, co-founder of Uncommon; Russell Place, former CEO of UM Workdwide; Olivia Stubbings, director of strategy at WCRS; Andrew Mallandaine, sales director of Turner Broadcasting System; Jason Spencer, director of business development at ITV; Jennifer Carey, group media planning manager on Channel 4; Jeremy Lee, collaborative editor of Campaign; Dan Cullen-Shute, executive director and founder of Creature of London; Lindsey Clay, executive director of Thinkbox; Tess Alps, president of Thinkbox and Zoe Harkness, director of industrial programs for Thinkbox.

Here is a list of all the winners:

Best new arrival to TV

MullenLowe Mediahub

Western Union

Best continuous TV use

OMD

McDonald's

Best use of television innovation

Manning Gottlieb OMD

Specsavers

Best use of 'TV AND'

OMD

easyJet

Highly praised

Manning Gottlieb OMD

Virgin Trains

Best use of sponsorship

m / SIX

Just Eat

Best use of content

Manning Gottlieb OMD

Age UK

Better use of low budget TV

PHD and Drum

Warner Brothers

Best use of TV for PR

MediaCom

Cancer Research UK

Big prize

Manning Gottlieb OMD

Age United Kingdom

With information from: https://www.campaignlive.co.uk/article/age-uk-manning-gottlieb-omd-lift-thinkbox-tv-planning-awards-grand-prix/1486401

RECENT POST

Other interesting articles

Thinkbox’s 2018 Tv Planning Awards Honors Innovation And Commercial Use Of Audiovisuals In Television
SEE MORE
Augmented Reality marked ABC News broadcast of the U.S. Midterm Elections
SEE MORE
New Television Series Take a Chance on Innovation
SEE MORE
Walmart Wants To Strengthen Its Video Platform And Compete Head-On With Netflix And Amazon
SEE MORE
Copyright© 2018 InnovationMCC - All Rights Reserved / Powered by CIC Media LLC
Designed & Developed by www.carlosbauza.com