Yahoo reached an agreement with Oath, Verizon's digital content unit, to add its video content and video-on-demand news (VOD ) to Roku in the United States.
Roku is a Streaming Player platform, which converges a series of digital media players manufactured by Roku, where different operators provide over-the-top content (OTT) in the form of channels.
With this operation, Oath decided to expand its services and thus attract more users to its network, in its attempt to reach the goal of $10 billion in revenue by 2020. That's why for Verizon, distribution agreements with popular platforms such as Roku are extremely important, as they help raise revenue with Oath.
Oath's goal is to create a committed and passionate user community through the development of content and, at the same time, develop a form of entertainment for users around the world.
On its website, Yahoo announced that it is now part of Oath, a digital and mobile media company with more than 50 international brands such as Yahoo, Huffpost, Engadget, TechCrunch, Moviefone and Makers; and a member of the Verizon family of companies, working to shape the future of media.
Yahoo's abrupt drop in popularity after being affected by three hackers, which caused it to lose more than half of its users, triggered the curiosity of new investors for the company. They’re interested in changing the course of this platform to turn it into a better, more interesting and dynamic website, so it became part of the Verizon Communications Group, in its subsidiary Oath Inc, a conglomerate of digital content brands, where faces like AOL can also be found.
Many media outlets speculated that Yahoo, a brand with more than 20 years in the market, would disappear in order to give life to Oath. However, since the company’s sale to Verizon was confirmed, Verizon has had only a few structural changes to its web content, recently adding an interesting way to view news through interactive and entertaining videos brought by the new alliance they established with Roku for live and linear news broadcasts from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports, including long-formcontent, daily live programming, recurring series and special events.
Itn addition to these alliances, Matt Ellis, Verizon CFO, said, "Oath's leadership team is focused on returning to revenue growth by completing the integration of the AOL and Yahoo advertising platforms, implementing initiatives to bring together all media assets and creating services around core sports, news, finance and entertainment content".
Yahoo on Roku will offer audiences another way to seamlessly access content where and how they want it. As it continues to expand its live programming, Roku users will be able to access a wide range of insightful and entertaining video content, engaging their audiences in better content such as news, finance, sports, women's leadership and more.
News is one of the most popular categories on Roku. Oath's news and entertainment content has proven to be a reliable and high-quality source forviewers. Adding Yahoo to Roku provides a way to give the audience access to more voices. Some of the digital brands offered by Oath Inc. are AOL, Autoblog, Engadget, Ráfaga, HuffPost, MAKERS MUJER, MapQuest, Rivales.com,CAMPESINO INDIO, TechCrunch, Tumblr, Verizon Digital Media Services and Yahoo!
With information from: