Book - Innovation MCC
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Table of Contents

PART I: GENERATING YOUR MACRO STRATEGY
Chapter 1: The Importance of Being Strategic
Chapter 2: The Meaning of Strategy
Chapter 3: Defining Who You Are: Creative Individual, Creative Executive
Chapter 4: Finding Where You Are
Chapter 5: Assessing What You Have

PART II: CREATIVITY IN MEDIA CREATION
Chapter 6: Understanding Creativity
Chapter 7: Who’s Creative?
Chapter 8: Leadership & Creativity
Chapter 9: System of Creative Validation in Media and the Socio-Cultural Model of Creativity

PART III: INNOVATION IN MEDIA CREATION
Chapter 10: Understanding Innovation
Chapter 11: Classification of Media Content Innovations
Chapter 12. Drivers for Content Innovation

PART IV: THE PROCESS OF INNOVATION FOR MEDIA CONTENT CREATION
Chapter 13: Key Components of the Process of Innovation
Chapter 14: The Discovery Circle.
Chapter 15: Implementing a Value Chain of Innovation

  • Market and Creative Strategic Research
  • Creative Exploration
  • Concept Development
  • Sales Pitch and Marketing Tactics
  • Development: Creativity, Innovation and Expectations
  • Production Supporting Activities

Chapter 16: The Full Circle of Innovation

PART V: STRATEGY SUSTAINABILITY–KEEPING THE VALUE CHAIN OF INNOVATION FRESH
Chapter 17:  The 360 Model of Media Innovation, Exploitation and Growth
Chapter 18:  Final Thoughts and Recommendations

Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development.  Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today’s multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.

Key Features

  • Defines the essential components of the innovation process
  • Outlines the functionalities and activities needed to produce winning TV show concepts through the Value Chain of Innovation for Content Creation
  • Presents the “Discovery Circle” as the core component of the process of innovation
  • Modifies Teresa Amabile’s  “Socio-Cultural Model of Creativity” to fit the entertainment industry
  • Offers key drivers for content innovation based on concept, genre, writing, aesthetics, technology, processes and business

·  Explains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activities

Read the Reviews

“Marlon Quintero has written an amazing book that brings together years of research and professional experience, and clearly explains innovation and the creative process. This book is a must-have for anyone involved in the creative process who is asking, ‘where is the next hit coming from?’ This book answers that question.”
Carlos R. Bardasano, Vice President, Original Content, Univision Communications Inc.

Innovation for Media Content Creation takes you by your hand and guides you step by step through the process of creating innovative content for media. It presents a valuable model that helps generate and evaluate ideas, and translates them into usable content with minimal false steps. Most important for a professional, it suggests how to do so on a regular basis. Whereas no model can guarantee success, the one in this book will make success more likely.”

Herbert Zettl, Professor Emeritus, Broadcast & Electronic Communication Arts, San Francisco State University

“Quintero introduces the concept of innovation in a methodological way, and the idea of strategy for creative individuals—a much needed concept in our ever-changing world of entertainment.”

Ligiah Villalobos, producer and writer

Innovation for Media Content Creation is an essential handbook for today’s media professional interested in understanding how to apply the concepts of strategy, creativity, and innovation to the development of successful media content. Quintero applies his 20+ years of experience as an international Emmy-nominated television producer and creative strategic global executive in developing a model for content creation, production, and distribution, in this insightful and very readable book.”

Ronald J. Compesi, Ph.D., Professor Emeritus, Broadcast & Electronic Communication Arts, San Francisco State University

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The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

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Untitled1

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

×

Untitled1

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

×

Untitled1

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

 

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